Crafting platform-native strategies that blend cultural trends with brand goals to drive engagement, growth, and business impact.

Member of the agency’s leadership team; collaborating on new business, talent recruitment, and culture-building initiatives.

Building and mentoring BKMN’s team of strategists, fostering career growth, creative thinking, and strategic decision-making.

Shaping compelling brand narratives that resonate across social channels, ensuring consistency while adapting to evolving digital behaviors.

Partnering with creative, media, and strategy leads to develop cohesive, cross-channel campaigns that put social at the center of brand storytelling.

Overseeing the development of authentic, results-driven partnerships with creators and influencers to amplify brand reach and drive cultural relevance.

Deep knowledge of major platforms' algorithms, content formats, and audience behaviors; helping strategists translate updates into actionable strategy for clients.

Most used platforms: Instagram, Substack, TikTok, LinkedIn, Facebook, X, Reddit, Pinterest, Discord

I help people grow value-driven businesses and launch what they love through web design that represents the quality and creativity of the work they do.



Currently offering:

Custom Squarespace Websites

VIP Squarespace Design Days


Get in touch here for more details

I offer the following services in varying capacities:


Social Strategy / Management
Email Strategy
Website Management

Strategized and built seasonal digital marketing plans/content calendars that spanned across web, email, media and social

Built all-encompassing content calendars to visually map out seasonal, monthly, and weekly social initiatives

Wrote creative captions that captured the voice and spirit of the brand

Created new and refreshing content that stood out from peers

Determined key brand partnerships for giveaways and collaborations

Measured/reported on the success of campaigns to tailor overall strategy accordingly

Managed US email database

Created structure, strategy, and wrote creative copy for weekly newsletters

Managed media budget, fostered relationships with key media partners, & built media plans for key marketing stories

Key Partners: Stab Mag, Surfline, Surfer Magazine, Magic Seaweed, The Inertia, WSL

Managed the upkeep of all website imagery for US & Australia

Managed video budget, strategy, production and music licensing

Wrote copy for all marketed product collections, weekly newsletters, seasonal stories, and sustainability program

Event preparation + digital/media rollout of events & activations

Communicated with reps/internationals and managed all image assets/incoming needs for regional and global content

Developed an all-encompassing digital marketing strategy for brand editorial, web, film, media, email, and social

Strategized and built seasonal marketing calendars that spanned across all of the above channels

Nurtured relationships with Sisstr’s team of athletes/ creators

Organized opportunities for the team to gather and connect with one another

Strategized overall approach to social: cadence, content, etc.

Built weekly social rollout

Wrote creative captions that captured the voice and spirit of the brand

Created new and refreshing content that stood out from peers

Determined key brand partnerships for giveaways and collaborations

Measured/reported on the success of campaigns to better inform overall strategy

Managed US email database

Established email marketing strategy to drive product sales

Crafted the structure and copy for weekly newsletters

Managed all web content for US & Australia

Wrote copy for all marketed product collections, weekly newsletters, seasonal stories, and sustainability initiatives

Communicated and collaborated with reps/internationals regarding regional & global initiatives

Managed all image assets/incoming needs for regional and global content

Developed and maintained support processes and policies, including, but not limited to: supplies, general operating procedures, POS and technology, training manuals, and reporting

Identified new, brand-forward, volume-driving third-party styles to include within the product assortment of all shop locations

Planned and implemented buying strategies for all third-party vendors

Created a compelling in-store experience through the implementation of seasonal concepts, visual displays, and strategic product assortments

Reported on overall product performance, sales, sell-through, and customer retention

Managed backend functionality of Vend and Shopify

Identified key influencers/tastemakers

Implemented and executed seasonal product seeding strategy

Drove organic traffic to e-commerce by implementing SEO via Pinterest, a platform previously unoccupied by the brand

Curated and managed the local Instagram presence for the Free People store in Corte Madera, driving community engagement and supporting in-store traffic through on-brand content creation.

Led all aspects of regional social strategy, including content planning, photography, caption copywriting, and daily publishing, while aligning with national brand guidelines.

Collaborated with store leadership to spotlight local events, product launches, and community partnerships, helping to build a loyal, localized social following.