Experience

Generally allergic to LinkedIn, “networking,” and resume-perfecting. Casual is my jam, collected is my MO.

I’m a loose-fitting pants or dress, sneakers, no bullshit, get things done kind of girl. I honor my time, energy, & wellbeing and seek to pursue projects, opportunities, & collaborations with people who do the same.

Think we’d be a good match?

GET IN TOUCH

Freelance

Web Design & Digital Marketing, 2021-current

I help people grow value-driven businesses and launch what they love through web design that represents the quality and creativity of the work they do.  
Currently offering: 
Custom Squarespace Websites 
VIP Squarespace Design Days 
Get in touch here for more details
I offer the following services in varying capacities: 
Overall strategy
Email marketing
Website management
Social media management

Vissla

Media Marketing Manager, 2018-2021

Strategized and built seasonal digital marketing plans that spanned across web, email, media and social
Built weekly social media rollout
Wrote creative captions that captured the voice and spirit of the brand
Created new and refreshing social media content that stood out from peers
Determined key brand partnerships for giveaways
Measured/reported on the success of campaigns
Managed US email database
Created structure and wrote creative copy for weekly newsletters
Managed media budget, fostered relationships with key media partners, & built media plans for key marketing stories
Managed the upkeep of all website imagery for US & Australia
Managed video budget, strategy, production and music licensing
Wrote copy for all marketed product collections, weekly newsletters, seasonal stories, and sustainability program
Event preparation + digital/media rollout of events & activations
Communicated with reps/internationals and managed all image assets/incoming needs for regional and global content

Sisstr

Media Marketing Manager, 2020-2021

Developed an all-encompassing digital marketing strategy for brand editorial, web, film, media, email, and social
Strategized and built seasonal marketing calendars that spanned across all of the above channels
Nurtured relationships with Sisstr’s team of athletes/ creators
Organized opportunities for the team to gather and connect with one another
Built weekly social media rollout
Wrote creative captions that captured the voice and spirit of the brand
Created new and refreshing social media content that stood out from peers
Determined key brand partnerships for giveaways
Measured/reported on the success of campaigns
Managed US email database
Crafted the structure and copy for weekly newsletters
Managed all web content for US & Australia
Wrote copy for all marketed product collections, weekly newsletters, seasonal stories, and sustainability initiatives
Communicated and collaborated with reps/internationals regarding regional & global initiatives

Managed all image assets/incoming needs for regional and global content

Mollusk Surf Shop

Marketing + Operations, 2016-2018

Developed and maintained support processes and policies, including, but not limited to: supplies, general operating procedures, POS and technology, training manuals, and reporting
Identified new, brand-forward, volume-driving third-party styles to include within the product assortment of all shop locations
Planned and implemented buying strategies for all third-party vendors
Created a compelling in-store experience through the implementation of seasonal concepts, visual displays, and strategic product assortments
Reported on overall product performance, sales, sell-through, and customer retention
Managed backend functionality of Vend and Shopify
Identified key influencers/tastemakers
Implemented and executed seasonal product seeding strategy
Drove organic traffic to e-commerce by implementing SEO via Pinterest, a platform previously unoccupied by the brand

Experience

Generally allergic to corporate jargon and resume-perfecting. Casual is my jam, collected is my MO.

I’m a loose-fitting pants or dress, sneakers, no bullshit, get things done kind of gal. I honor my time, energy, & wellbeing and seek to pursue projects, opportunities, & collaborations with people who do the same. ッ

Think we’d be a good match? ↙

GET IN TOUCH

Beekman Social

Group Social Strategy Director, 2022-current

Crafting platform-native strategies that blend cultural trends with brand goals to drive engagement, growth, and business impact.
Member of the agency’s leadership team; collaborating on new business, talent recruitment, and culture-building initiatives.
Building and mentoring BKMN’s team of strategists, fostering career growth, creative thinking, and strategic decision-making.
Shaping compelling brand narratives that resonate across social channels, ensuring consistency while adapting to evolving digital behaviors.
Partnering with creative, media, and strategy leads to develop cohesive, cross-channel campaigns that put social at the center of brand storytelling.
Overseeing the development of authentic, results-driven partnerships with creators and influencers to amplify brand reach and drive cultural relevance.
Deep knowledge of major platforms' algorithms, content formats, and audience behaviors; helping strategists translate updates into actionable strategy for clients.
Most used platforms: Instagram, Substack, TikTok, LinkedIn, Facebook, X, Reddit, Pinterest, Discord